Putting SVODs on Blast: Fullscreen

Fullscreen (fullscreen.com) - Subscription price: $5.99/month Today we put Otter Media's (backed by AT&T muscle) Fullscreen on blast. OK, lets start with the UI and social features. The content you are looking for is refreshingly easy to find. The UI is smooth and easy to maneuver within to find the content you want. Content is organized into simple categories to browse (i.e. new, originals, comedies, food, adrenaline rush, etc...) or if not descriptive enough you can browse by mood.  My personal favorites were the "Continue Watching" category which organized all of the content I didn't finish watching in one place and the "Dark AF" category which leads me to a point we will discuss later about the target audience.

Screenshot_FullScreen Moods

Screenshot taken from Fullscreen on Android.

The social component to Fullscreen is also pretty easy to operate. Sharing content through various social media feeds is relatively straightforward. There is a pretty cool GIF creator feature that allows you to put together snapchat style content clips while viewing content.

Fullscreen also includes a daily feed called “Today” which operates as a content lounge to promote Fullscreen original casts and stuff that has absolutely nothing to do with any content at all. Here you may find discussions about synonyms for the word baby or briefings on the penalties for not paying taxes.

On to the content.

Fullscreen has your typical assortment of licensed content from binge watchable TV series re-runs to movies. You can enjoy watching some old Chappelle’s Show, older Clueless, or even older Karate Kid (not Will Smith’s son). There is nothing special about the licensed content. Where SVODs make their name these days is on original content.

Fullscreen has 98 original series. Fullscreen is pretty clear in their mission which is to build viewership upon YouTube stars by enabling them with studio services and promotion. So if you are looking for your favorite Hollywood protagonist in an awesomely big budgeted series or movie, Fullscreen is not the place.

Fullscreen, also is NOT the place for kids. The target audience appears to range from teen to twenty-somethings. Browsing the “Expand Your Mind” category I came across Twerkumentary , a self explanatory documentary. Quick side-note, after receiving a happy 4/20 message from Fullscreen I was disappointed in the absence of a “Stimulate Your Mind” category.  Originals include Single and Swiping and Filthy Preppy Teens. The latter is rated TV-14 but the trailer starts out with a bedroom make-out session and ends with a big reveal detailing one character’s plan to fake being gay for high school popularity. There are 18 originals rated TV-MA but don’t be fooled, it’s hard to find anything the entire family can watch here.

The absence of any obvious rating system makes it difficult to really identify the best originals to choose from. The trailers for the originals are compact enough to make a pretty informed decision on viewing. However, its clear through placement that Fullscreen has their favorites such as the H8ters series, about two tweens (JC Caylen and Kian Lawley) rising youtube stardom and the haters attempts to bring them down. There are indeed some content gems.

Cassandra French’s Finishing School starring Jessica Renee Russell as Cassandra French, a driven PR assistant scorned by the dating scene and now unleashing her revenge is a fun watch. Apparent sexologist Shannon Boodram’s, Shan Boody is Your Perfect Date is also a worthwhile watch. Quickly paced episodes feature Boody using unknowing participants social media accounts to seduce them into believing she is their perfect match. The Drop series on the youtube viral rise, fall, and comeback of recording artist Greyson Chance is an intriguing look into the harsh realities of the music business.

Overall Fullscreen is what it was intended to be, a spot where avid Youtube viewers can find their favorite youtube stars. Full-time streamers tend to be younger and thus the content is steered in that direction. However, for a $6 monthly subscription it seems Fullscreen misses the biggest point which is that their target audience doesn’t really want to pay for content.

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